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Lead Nurturing Platform

Dancecard Lead Nurturing is a turnkey lead capture and conversion platform for specialty medical practices.

Our customers are clinicians and practice managers who believe in marketing and want to use it to grow their business. Our mission is to make it insanely simple for people in these roles to launch a professionally produced lead generation campaign in less than a day.

One of the ways we make it crazy simple is by baking in content from the start. No need to hire a writer or designer or other self-anointed digital wizard……we’ve already built the landing page, answer bot, and email lead nurturing sequence you need and pre-loaded them with psychologically savvy, conversion-oriented content.

All you need to do is install the WP Plugin, work with our team to customize styling and content to fit your brand, and then let our system work 24/7/365 to attract, educate and convert prospects into patients.

And, because Dancecard is deployed as an overlay to your existing WP site, you don’t have tear up the layout or navigation of your site or spend countless hours rearranging pages layouts or adding new content.

Heck, you don’t even need to get your webmaster involved….let them work on growing out that luscious ponytail while you download, install, style and thrive.
It’s that easy.

Lead Nurturing = More Sales at Lower Cost

Yes, there is a lot of awesome technology behind the curtain making this all happen — content syndication, telephone call tracking and email personalization to name just a few — but the real secret sauce is in the content.

Our content is hyper-niched, focused on narrow disease states and solutions.

By focusing narrowly on specific medical conditions, we can have nuanced, empathetic interactions with prospects. We can know the fears and uncertainties that prospects need to put aside before they will pick up the phone and call your clinic.

And our domain experience matters too: 22 years of direct-to-patient marketing for the world’s best medical device and biotech companies has taught us how to artfully deploy the words and images that build rapport and drive action.

Never dry or clinical, always engaging and gently persuasive.

 

The Dancecard platform includes

Landing Page

Procedure-specific landing page designed to receive inbound traffic. Built to handle both high intent prospects who are ready to place a phone call immediately and lower intent prospects who need education and motivation via lead nurturing before they engage.

Microsite

Procedure-specific Microsite that overlays your existing website in a non-intrusive manner.  No need to touch the underlying site and none of the hassles or expense of engaging your agency or webmaster….just great content, up and working in less than a day.

Procedure-specific Microsite that overlays your existing website in a non-intrusive manner.  No need to touch the underlying site, none of the hassles or expense of engaging your agency or webmaster….just great content, up and working in less than a day.

Email Lead Nurturing Sequence

Email lead nurturing sequence with personalized content. Includes re-capture sequences to bring Mr. Skeptical and Mrs. Distracted back into the conversation.

Real-Time Tracking

Metrics dashboard provides real-time tracking of calls placed, page and bot visits, email opens.

Rock-Solid Network Architecture

Rock-solid network architecture running on Amazon Web Services for optimal uptime and scaling.